Head of Market Development & Insight

Isle of Man
Our Client seeks a Head of Market Development and Insights to join their team.  
Role Profile: The successful candidate will lead a team responsible for analysing current trends in the Chinese media landscape as well the online gambling market and making sure the findings are packaged into actionable recommendations and shared across the business. Within the team there will also be a project management function to drive marketing related projects.
Key Responsibilities:
  • Build and manage a team that will provide valuable and actionable insights from the Chinese market across the business
  • Establish and manage relationships with agencies to monitor brand health and performance as well as providing audience figures for broadcasts and value for logo and ad placements
  • Help identify growth opportunities from new customer acquisition sources
  • Provide effective project management for various marketing related projects
  • Set clear targets, goals, objectives and KPIs against which staff performance can be effectively monitored and measured
  • Guide and develop the individuals within the team to provide personal growth opportunities both within the team as well as throughout the wider organisation
  • Provide regular updates to colleagues within the marketing team as well as to the wider business in order to increase the general knowledge of the Chinese media market and new technologies
Key Skill and Experience:
  • +5 years of experience in a media or marketing role targeting Chinese consumers
  • Experience from the online gambling industry is an advantage
  • Ability to make insights actionable using accurate data analysis
  • Ability to lead and develop teams
  • Excellent English communication and presentation skills
  • Mandarin/Simplified Chinese fluency is a requirement
Your specialist: Sally Fenton
Quote job ref: 8775

Hi, I'm Sally and this is one of the job roles I am looking after for this super business. If this job is of interest for you, please submit your CV and we will come back to you to arrange the next staging.