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Head of Marketing

Isle of Man
Permanent
Our client seeks a Head of Marketing to join their team
 
Role Profile: This is a unique opportunity for a dynamic and creative leader to helm the marketing team, drive innovation, and deliver results that align with the overall business objectives. The Head of Marketing will be full of creative energy and possess a can-do attitude, capable of rallying the team and driving them towards success. This role demands a sales-minded individual with a firm understanding of marketing strategy who prioritises effectively to ensure the team delivers against key objectives.  
 
Key Responsibilities
Leadership and Strategy:
  • Develop and execute comprehensive marketing strategies that align with and support the company's business objectives.
  • Act as the 'chief whip,' rolling up your sleeves to lead by example, motivating the team to take action and achieve results.
  • Lead the marketing team with creative energy, fostering a positive, can-do attitude that drives innovation and high performance.
  • Prioritise marketing initiatives to ensure focus on high-impact activities that drive sales and business growth.
  • Collaborate closely with senior leadership to ensure marketing efforts are fully integrated with the overall company strategy.
Marketing Operations:
  • Oversee all aspects of marketing operations, including copywriting, design and development, team resource management, budgeting, planning, and execution.
  • Implement targeted marketing campaigns that engage customers and partners, enhancing the overall customer journey.
  • Monitor, analyse, and report on the effectiveness of marketing campaigns, providing actionable insights and recommendations for continuous improvement.
  • Drive the creative process, ensuring that marketing initiatives are both innovative and aligned with the company's brand and objectives.
  • Ensure that the marketing team has the resources, direction, and motivation to deliver outstanding results.
Sales Alignment and Execution:
  • Maintain a sales-minded approach, ensuring that all marketing strategies and campaigns are designed to drive sales and business growth.
  • Collaborate with sales and other departments to ensure seamless integration and alignment of marketing efforts with sales strategies.
  • Utilise customer and market data to inform marketing strategies, ensuring that campaigns are both effective and relevant to target audiences.
Team Development and Management:
  • Inspire and develop the marketing team, providing guidance, support, and mentorship to help them achieve their professional goals.
  • Foster a culture of creativity, collaboration, and accountability within the marketing team.
  • Ensure the team is consistently motivated and equipped to meet challenging deadlines and deliver high-quality work.
 
Key Skills and Experience:
  • Visionary Leadership: Ability to set a clear and inspiring vision for the marketing team, aligning it with the overall company objectives and motivating the team to achieve ambitious goals
  • Strategic Thinking: A strong ability to develop and execute comprehensive marketing strategies that drive business growth and ensure alignment with sales and company goals.
  • Creative Energy: A dynamic, creative mindset that brings innovative ideas to life and fosters a culture of creativity within the team.
  • Collaboration and Influence: Strong interpersonal skills to work closely with senior leadership, sales teams, and other departments, ensuring seamless integration of marketing efforts across the organisation.
  • Accountability: A hands-on approach to leadership, leading by example and holding the team accountable for delivering high-quality work on time.
  • Resilience and Adaptability: The ability to thrive in a fast-paced environment, adapting to changes and overcoming obstacles while maintaining focus on key objectives.
  • Strong leadership and team-building skills with the ability to inspire and motivate others.
  • A creative, energetic, and positive attitude, with a hands-on approach to leadership
  • Deep understanding of marketing strategy, with the ability to prioritise effectively and deliver results
  • Sales-minded with a focus on driving business growth through strategic marketing initiatives
  • Excellent analytical and problem-solving abilities
  • Proficiency in marketing automation tools, CRM software, and data analytics
  • Bachelor's degree or equivalent in Marketing, Business, or a related field.
Your specialist: Sally Fenton
Quote job ref: 15115

Hi, I'm Sally and this is one of the job roles I am looking after for this super business. If this job is of interest for you, please submit your CV and we will come back to you to arrange the next staging.