Marketing Manager

• Own and execute the performance marketing plan across paid search, paid social, display/programmatic and other relevant digital acquisition channels, aligned to agreed commercial and marketing priorities.
• Manage campaign setup, targeting, budgets, bidding, conversion tracking, optimisation and performance reporting directly in relevant platforms, progressively bringing suitable activity in-house as capability matures.  
• Optimise marketing investment against clearly defined commercial measures such as cost per acquisition, cost per lead, conversion rate, return on ad spend and other agreed channel KPIs.   
• Use performance data to reallocate spend, audiences and activity rapidly, with a strong test-and-learn approach rather than relying on fixed campaign plans.
• Own the day-to-day commercial performance and optimisation of consumer websites and other priority customer-facing digital journeys, ensuring content and calls to action remain accurate, current and effective.
• Lead conversion-rate optimisation across landing pages, online purchase journeys, forms and key digital funnels, using structured experimentation, A/B testing and behavioural insight where appropriate.
• Partner with the CX Manager to translate Voice of Customer and journey insight into digital improvements, while maintaining clear accountability for digital funnel performance and optimisation.
• Partner with the CVM Lead and Commercial Managers to activate propositions, offers and lifecycle priorities through digital channels; CVM retains ownership of customer segmentation, triggers, treatment logic and commercial outcome design.
• Work with the Creative Manager and wider Marketing team to define the asset, copy and landing-page requirements needed to maximise campaign performance, and feed performance learning back into creative development.
• Work with BI & Data to establish trusted, automated reporting and dashboards for acquisition, website, funnel and campaign performance, reducing manual reporting and ensuring decisions are based on consistent data.
• Analyse channel, website and journey performance to identify friction, anomalies, underperformance and opportunity, translating insight into clear actions and measurable improvement plans.
• Manage SEO strategy, tools, reporting and optimisation activity to improve organic visibility, content discoverability and relevant search performance.
• Develop pragmatic Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) approaches alongside SEO, reflecting changes in customer search and AI-powered discovery behaviour.
• Use AI-enabled tools to accelerate research, analysis, content variation, optimisation, reporting and hypothesis generation, with appropriate human review and governance.
• Develop repeatable AI-enabled workflows that increase Marketing throughput, reduce manual effort and support the safe internalisation of activity currently dependent on agencies.
• Manage digital agency and specialist partner relationships within the role remit, including briefing, prioritisation, performance review, quality challenge and value-for-money assessment.
• Work with Product/Technology teams and specialist partners to define, prioritise, test and optimise technical website, ecommerce, webform and tracking changes; technical build and platform ownership remain outside Marketing.
• Support online shop and digital sales effectiveness, including product launches, purchase journeys, service journeys and conversion performance.
• Monitor changes in digital advertising platforms, privacy, tracking, AI-powered search and customer behaviour and translate relevant developments into practical changes to digital approach.
• Maintain brand, legal, data protection, copyright, accessibility, security and regulatory standards across digital activity and AI-assisted outputs.
• Work with the Security Architect to (a) review assets, identify weaknesses and ensure appropriate security is maintained; (b) to ensure the Security strategy is implemented including the integration from within your domain with the security technology and tools.
• Investigate security alerts and provide incident response within your domain.
• If/When potential weaknesses, attacks, intrusions, unusual, unauthorised or illegal activity are identified, assist in the implementation of mitigations, including vulnerability management.
• Understand and comply with the licence, Data Protection Law and other regulatory rules applying to the position.
• Understand and comply with the Health and Safety responsibilities
• Due to the nature of this position, the postholder must hold a satisfactory Basic Police Disclosure.

• Strong, hands-on performance marketing experience, including direct management and optimisation of paid digital campaigns across platforms such as Google Ads, Meta or equivalent.
• Demonstrable experience managing digital marketing budgets against commercial performance measures such as CPA, CAC, conversion rate, ROAS or equivalent.
• Strong analytical capability and the ability to turn digital, campaign and funnel data into prioritised actions and measurable performance improvement. Proven experience managing and optimising website content, landing pages and digital customer journeys, with a strong understanding of conversion-rate optimisation and experimentation.
• Practical experience with web analytics, conversion tracking and reporting tools such as Google Analytics, Tag Manager, Looker Studio or equivalent.
• Solid understanding of SEO and digital discoverability, including content, technical and user-intent factors that influence organic performance.
• Confidence using AI tools for research, analysis, reporting, optimisation, content variation and workflow improvement, combined with strong critical judgement and governance awareness.
• A commercial mindset with the ability to connect channel activity to customer acquisition, revenue, margin and wider business outcomes.
• Experience working with agencies, media partners or specialist digital suppliers, including the ability to write clear briefs, challenge performance and transition activity in-house where appropriate.
• Strong stakeholder management and collaboration skills, with the ability to work effectively across Marketing, Commercial, CX, Sales, BI/Data and Technology teams.
• Strong attention to detail, prioritisation and delivery discipline, with the ability to manage multiple markets, campaigns and optimisation workstreams concurrently.

• Experience bringing paid media, digital optimisation or other agency-delivered activity in-house and building repeatable internal processes.
• Experience with ecommerce, online sales or digital self-service journeys in a subscription, telecoms or other recurring-revenue business.
• Experience with A/B testing, experimentation platforms, UX principles and conversion-rate optimisation.
• Experience applying AEO or GEO techniques alongside conventional SEO.
• Experience designing or improving AI-enabled marketing workflows, prompts or repeatable automations.
• Familiarity with CRM/CDP or marketing automation platforms such as Dynamics 365, and with collaboration/delivery tools such as Jira.
• Digital copywriting and content optimisation experience.
• Experience working in telecoms, utilities, financial services or another regulated consumer environment.

Your specialist: Debbie Amankwa

Quote job ref: 16810

Hi, I'm Debbie and I look forward to receiving your submission for this fantastic opportunity with this business.

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